Link Building Strategies That Boost Your SEO Authority

Link building is one of the most critical elements to a successful SEO strategy. It helps grow domain-level authority and page-level authority, boosting your search visibility.

To start, you need to create quality content that is link-worthy. This includes writing white papers that offer authoritative insight, creating shorter listicles, and incorporating data-driven analysis into your website content.

1. Write Guest Posts

One of the most effective ways to boost your SEO authority is to write guest posts on reputable websites. This is an opportunity to establish yourself as a trusted expert and gain valuable backlinks. about

One way to do this is by debunking myths or misconceptions within your industry. This can help spark discussions and debates that lead to high-quality backlinks. Additionally, this method can help to improve contextual association – a major factor in organic search rankings.

2. Create a Podcast

Podcasts are great for attracting new audiences, but repurposing podcast episodes into written content can also help boost SEO. This includes creating transcripts for each episode, which can be used in blog posts and other types of content.

Using keywords in your podcast titles is another way to help boost SEO. For example, a client who used the keyword “true crime” in their podcast title saw an increase in traffic from search engines.

3. Create a Video

Creating video content can have a huge impact on your SEO. It helps to increase engagement, time on page and backlinks. Videos also help improve other metrics that search engines take into consideration when ranking pages, such as the number of related queries and a page’s bounce rate.

Create videos that connect with your original target audience and entertain or educate them. For example, Moz’s Whiteboard Friday videos have attracted many links and embeds due to their educational content.

4. Share Your Content on Social Media

Generally, you want to mix up your link building efforts. It doesn’t look natural to have a massive number of links in one type of content.

Manual link building includes strategies like content curation, email outreach and broken link rebuilding. These strategies require hands-on work to be successful. But they can also increase your domain authority over time. Consider a city study to generate unique, local links.

5. Start a Forum

Forums offer a unique opportunity to generate backlinks that can boost your SEO authority. This is because users often include links to their websites in forum signatures and profiles.

However, it is important to note that forums should be relevant to your business and avoid spamming with links. This will help you avoid being seen as a spammer and lose your credibility.

6. Create a Resource Page

Creating a resource page can help you build links by offering a list of resources that can be used for specific purposes. These pages can include glossaries, indexes, and other encyclopedic content.

Think about the questions your customers frequently ask and create a resource page that answers those questions. This can help you get in front of a new audience and build some quality links.

7. Create a Listicle or Long-Form Article

Creating lengthy articles can help boost your SEO authority. However, you must make sure that the content is high-value and informative to keep readers engaged.

Start by conducting keyword research. This will help you determine which keywords are most important and what angles to use in your listicle. Also, plan out your listicle before writing it. This will make it easier to create a table of contents and jump links for your readers.

8. Create a List of Resources

Creating valuable content that other websites link to is a powerful way to boost your SEO authority. Resources such as How-to Guides and Tutorials are highly shareable, and perform exceptionally well when it comes to attracting natural backlinks.

Alternatively, you could create a comprehensive glossary of industry terms and encourage other website owners to link to it as a resource. This is another effective and highly scalable approach.

9. Create an Interview

Providing informational data can encourage other websites to link back to your content. For example, interviewing industry experts can result in valuable and original stats that boost your credibility.

Behavioral questions in SEO Manager interviews can also reveal how you handle challenging scenarios. For instance, they might ask how you handled an unruly client or a client with poor SEO practices.

10. Create an Infographic

There are many types of infographics, and creating one can help you boost your SEO authority. Start by performing a keyword search on Google to see what infographics are ranking on the SERP.

Once you find one, reach out to the website owner and offer them a link to your original piece of content in exchange for including it within their article.